RED CROSS -- Restoring Contact with loved ones when contact is lost due to crisis

Specific background - RFL within the Red Cross NL

Restoring Family Links (RFL) is committed to restoring contact between loved ones when contact has been lost contact due to migration and conflict, but also during crises and disasters. The Red Cross has built and is using for more than 10  years the ikbenveilig.nl website for situations contact is lost due to crises and disasters in the Netherlands and to a limited extent abroad. On this website, people can indicate that they are looking for someone, or someone can indicate that they are safe. In this way, the Red Cross contributes to quickly reducing the unrest about victims in the event of a disaster. The website was used, amongst others, during the attacks in Brussels and the flooding in Limburg.

The architecture behind the website is now outdated and the question is to what extent using a website for crisis situations is still up to date. In the meantime, alternatives are also emerging, such as on Facebook. People can use Facebook to report that they are safe in a crisis situation, but friends and family can also ask someone if they are safe.

What will you do?

The Project assignment is to: Redesign the Red Cross “Restoring Contact with loved ones service” to a more innovative and impactful solution.

Subobjectives:

• Analyse the context, needs and barriers of our users and stakeholders to report safe, in times of crisis or disaster. How does the landscape look like with regard to ways of reporting safe, restoring contact during crisis and disaster. Are there any gaps in the system for people in distress to report safe and restore contact? Who is our target audience?
• Analyse the value of our current NLRC website ikbenveilig.nl (I Am Safe) vs existing alternatives. What works what can we do better? Look at alternatives but also take into account trends and new technologies.
• Translate results into insights, define our target group and the main benefits/value our proposition should offer to create the impact we want. .
• Generate and prioritize opportunity areas, envision ideas that could lead to the next updated solution. And ideally build and test with user feedback towards a high level concept proposal

What we want to see as outcome deliverables: 

• A summary report with key insights from the design research (user insights, key pain points in current service, insights on alternatives and best practices)
• Target group description, design challenge and design criteria for an improved redesign.
• Prioritized opportunity areas with a concept proposal

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